CCM Won’t Use Russian Players In Marketing Initiatives
from Rick Westhead of TSN,
CCM Hockey will stop using Washington Capitals star Alex Ovechkin and other Russian NHL players in any global marketing initiatives, the company said late Monday.
CCM chief executive Marrouane Nabih said the equipment company made the decision following Russia’s invasion of Ukraine last week.
“We are very sad to witness, like the rest of the world, what is happening in Ukraine,” Nabih wrote in an email to TSN. “Although Mr. Ovechkin is not responsible for the Russian government’s actions, we took the decision to not use him (or any Russian player) on any global CCM communication at this point.”
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