Articles / AHL announces partnership with XNow

AHL announces partnership with XNow

T
The AHL
Dec 17, 2025 1:00 PM

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The American Hockey League (AHL) has announced an exciting partnership with XNOW, a leading technology firm that specializes in digital media solutions. This collaboration aims to enhance the AHL's digital engagement with fans, leveraging XNOW's innovative tools to create immersive online experiences. The deal will enable the AHL to expand its reach and connect more effectively with hockey enthusiasts across various platforms.

As part of this partnership, XNOW will provide the AHL with advanced data analytics that can help understand fan behavior and preferences. This insight will be crucial for tailoring content and improving overall fan engagement, whether it’s through game highlights, player stats, or interactive experiences. The AHL's commitment to modernization is clear, as they continue to embrace technology to enrich the hockey viewing experience.

President and CEO of the AHL, Scott Howson, expressed enthusiasm about the partnership, stating that it will play a vital role in the league's growth strategy. The AHL aims to iterate on its offerings, ensuring that fans have access to the most engaging content possible. This collaboration not only supports the AHL’s mission but also seeks to boost attendance and viewership for the upcoming season.

As the partnership unfolds, fans can expect to see innovative digital features that enhance their connection to the game, showcasing the AHL's top talents and fostering a deeper sense of community among supporters. The AHL is dedicated to bringing hockey closer to its fans, and this partnership with XNOW represents a significant step forward in realizing that vision.