Apple, NHL, NHLPA partner again on 'Made on iPad x NHL' goalie mask campaign
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NHL.com
Summary: This is a summary of an article originally published by NHL.com. Read the full original article here →
Apple, in collaboration with the NHL and NHLPA, has launched an exciting campaign called 'Made on iPad x NHL Goalie Mask.' This initiative showcases the creativity and artistry of NHL goalies, focusing on the unique designs of their masks. Each goalie, including prominent figures like Marc-André Fleury and Connor Hellebuyck, has the opportunity to bring their personal styles to life, reflecting their individuality on the ice.
The campaign features a series of videos where goalies explain the intricate designs of their masks, designed using Apple’s iPad. These masks not only serve as crucial protective gear but also act as personal canvases, telling stories and representing the players' identities. By using state-of-the-art technology, the NHL aims to elevate the artistry involved in creating goalie masks, and the fans are invited to connect with this creative journey.
Additionally, this partnership underscores the blend of technology and sportsmanship, reflecting how innovations can enhance creative expression in the world of hockey. Fans are encouraged to engage with the campaign, sharing their favorite designs and getting a glimpse into the personalities behind the masks. As the NHL season progresses, this campaign is expected to generate buzz and ignite conversations among hockey enthusiasts.
The campaign features a series of videos where goalies explain the intricate designs of their masks, designed using Apple’s iPad. These masks not only serve as crucial protective gear but also act as personal canvases, telling stories and representing the players' identities. By using state-of-the-art technology, the NHL aims to elevate the artistry involved in creating goalie masks, and the fans are invited to connect with this creative journey.
Additionally, this partnership underscores the blend of technology and sportsmanship, reflecting how innovations can enhance creative expression in the world of hockey. Fans are encouraged to engage with the campaign, sharing their favorite designs and getting a glimpse into the personalities behind the masks. As the NHL season progresses, this campaign is expected to generate buzz and ignite conversations among hockey enthusiasts.