Articles / As the salary cap rises, players should consider new types of contracts

As the salary cap rises, players should consider new types of contracts

S
Sportsnet
Oct 2, 2025 3:08 PM

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As the NHL salary cap continues to rise, players are beginning to explore new types of contracts that could redefine their earning potential. The traditional contracts based on years and base salaries are being challenged as players, like Connor McDavid and Auston Matthews, consider innovative structures that align with their market value and personal branding. The increase in the cap space presents an opportunity for elite players to seek out deals that offer more flexibility and potentially higher earnings over time.

With endorsements becoming a significant part of a player's income, there's a growing trend to package salaries with performance bonuses and incentive-driven contracts. Players are looking at options that provide them with the financial security they desire while also giving them room to pursue endorsements or investments simultaneously. This shift could encourage players to be more involved in their contract negotiations, advocating for deals that suit their unique circumstances and talents.

The changes in the salary cap landscape also come amid rising revenues for the league, thanks to lucrative broadcasting rights and merchandise sales. With franchises generating more money, players are in a position to capitalize on their value. Stars like Leon Draisaitl and Patrick Kane may lead the way in shaping these new contract discussions, pushing for arrangements that reflect their contributions on the ice beyond the conventional metrics. The evolving economic environment of the NHL might just be the catalyst for a new era of player contracts that benefits both their wallet and their competitive drive.