Canada's pro women's sports market doubled in two years, per report
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Sportsnet
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A recent report highlights the surge in the market for professional women's sports in Canada, revealing that it has doubled in just two years. This growth is largely attributed to the increasing interest in women's hockey, spearheaded by prominent figures like Sarah Nurse and Marie-Philip Poulin, who have captured the attention of fans and sponsors alike. Their performances on the ice have not only elevated the game but have also brought a significant spotlight to women's sports.
The Professional Women’s Hockey League (PWHL), set to launch soon, is expected to play a pivotal role in maintaining this momentum. With a focus on professionalizing women's hockey, the PWHL aims to provide a sustainable platform for female athletes. This initiative is anticipated to further engage fans and drive investment, which is crucial for the future of women's hockey.
Support from the NHL and its franchises is also a crucial element in this expansion. The involvement of players from the NHL, like Connor McDavid, highlights the unity between men’s and women’s hockey. As the landscape of women's sports continues to evolve, the collaboration is essential for fostering talent and ensuring equal opportunities for female athletes.
Overall, the outlook for women’s professional hockey in Canada is incredibly promising. As more fans tune in and sponsors step up, athletes can look forward to a more lucrative and recognized future. With the PWHL on the horizon, the stage is set for a new era in women's hockey, paving the way for future stars to shine.
The Professional Women’s Hockey League (PWHL), set to launch soon, is expected to play a pivotal role in maintaining this momentum. With a focus on professionalizing women's hockey, the PWHL aims to provide a sustainable platform for female athletes. This initiative is anticipated to further engage fans and drive investment, which is crucial for the future of women's hockey.
Support from the NHL and its franchises is also a crucial element in this expansion. The involvement of players from the NHL, like Connor McDavid, highlights the unity between men’s and women’s hockey. As the landscape of women's sports continues to evolve, the collaboration is essential for fostering talent and ensuring equal opportunities for female athletes.
Overall, the outlook for women’s professional hockey in Canada is incredibly promising. As more fans tune in and sponsors step up, athletes can look forward to a more lucrative and recognized future. With the PWHL on the horizon, the stage is set for a new era in women's hockey, paving the way for future stars to shine.