Hockey's Oldest Business – Since 1847: Chapter 6 – The Seagrams, Part 1
H
Hockey News
Summary: This is a summary of an article originally published by Hockey News. Read the full original article here →
The Seagram family, a prominent name in the Canadian whisky industry, has deep ties to hockey, influencing the game since the 19th century. The legacy began with involvement in various hockey-related enterprises, including the Montreal Maroons, which played a significant role in the early years of the NHL. As the family continued to prosper, their interests expanded beyond whisky, leading to stakes in various businesses intertwined with hockey's growth.
In particular, the Seagrams had a notable connection with the Montreal Canadiens, one of the most storied franchises in NHL history. The influence of the Seagram family can be seen in the operations and culture surrounding the team. Their investment in sports was not solely financial; they were avid supporters of the teams, which helped foster a vibrant hockey community in Montreal and beyond.
As the years progressed, the family's dynamics changed, leading to various business decisions that affected both the Seagram brand and its hockey affiliations. The different branches of the Seagram family sought to navigate the complexities of the sports world as newcomers emerged, including investors and corporate giants who began to reshape the industry. Through these developments, the Seagram name remained emblematic of hockey's rich history, reflecting the interweaving of business and sport in Canada.
In an era of transformation, the impact of the Seagram legacy on hockey can still be felt today, illustrating the relationships that have forged the path of the NHL and the deep-rooted connections between business and the beloved sport. As hockey continues to evolve, the Seagram story serves as a reminder of the historical intersections that define it.
In particular, the Seagrams had a notable connection with the Montreal Canadiens, one of the most storied franchises in NHL history. The influence of the Seagram family can be seen in the operations and culture surrounding the team. Their investment in sports was not solely financial; they were avid supporters of the teams, which helped foster a vibrant hockey community in Montreal and beyond.
As the years progressed, the family's dynamics changed, leading to various business decisions that affected both the Seagram brand and its hockey affiliations. The different branches of the Seagram family sought to navigate the complexities of the sports world as newcomers emerged, including investors and corporate giants who began to reshape the industry. Through these developments, the Seagram name remained emblematic of hockey's rich history, reflecting the interweaving of business and sport in Canada.
In an era of transformation, the impact of the Seagram legacy on hockey can still be felt today, illustrating the relationships that have forged the path of the NHL and the deep-rooted connections between business and the beloved sport. As hockey continues to evolve, the Seagram story serves as a reminder of the historical intersections that define it.