KHL’s Kunlun Red Star rebrands as Shanghai Dragons for 2025-26
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Daily Faceoff
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The KHL team formerly known as Kunlun Red Star is set to undergo a significant transformation as they rebrand to the Shanghai Dragons in the 2025-26 season. This move marks a new chapter for the team, which has been the first Chinese club to compete in the KHL since its inception. The rebranding aims to better reflect the team’s new direction and commitment to enhancing its presence in Chinese hockey.
The new name, Shanghai Dragons, symbolizes a strong connection to the city and its rich cultural heritage, focusing on the passionate fan base in Shanghai. The team plans to introduce new uniforms and logos that resonate with the local community, making the Dragons a symbol of pride for fans in the region.
In an effort to bolster their competitive edge, the Dragons are also keen on signing and developing top talent, looking to attract players who can make an impact on the ice. With a fresh identity and strategic plans for recruitment, the coaching staff aims to position the Dragons as a formidable competitor in the KHL.
As the 2025-26 season approaches, anticipation builds around what this rebranding will mean for Shanghai’s hockey future, with hopes that it will pave the way for greater success both on and off the ice.
The new name, Shanghai Dragons, symbolizes a strong connection to the city and its rich cultural heritage, focusing on the passionate fan base in Shanghai. The team plans to introduce new uniforms and logos that resonate with the local community, making the Dragons a symbol of pride for fans in the region.
In an effort to bolster their competitive edge, the Dragons are also keen on signing and developing top talent, looking to attract players who can make an impact on the ice. With a fresh identity and strategic plans for recruitment, the coaching staff aims to position the Dragons as a formidable competitor in the KHL.
As the 2025-26 season approaches, anticipation builds around what this rebranding will mean for Shanghai’s hockey future, with hopes that it will pave the way for greater success both on and off the ice.