Articles / Kraken mascot has close encounter with bear during video shoot in Alaska

Kraken mascot has close encounter with bear during video shoot in Alaska

S
Sportsnet
Aug 5, 2025 7:24 PM

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During a recent video shoot in Alaska, the Seattle Kraken's mascot, Buoy, had a surprising encounter with a bear. The incident occurred while Buoy was filming a promotional video showcasing the fun and adventurous spirit of the Kraken. As he engaged in various activities, a bear unexpectedly appeared, leading to a mix of excitement and caution among the crew.

The crew quickly ensured everyone's safety while capturing the moment on camera. This encounter not only highlights the adventurous marketing strategies of the Kraken but also adds a memorable chapter to Buoy's story as an ambassador for the team. Fans rally around such tales, as they embody the love for hockey coupled with the charm of off-ice antics.

In this unique experience, Buoy, dressed in his usual Kraken attire, quickly became a central figure in the video, demonstrating the team's continued efforts to engage fans in unconventional ways. The Kraken's growing brand identity is reflected in such creative endeavors, resonating well with their dedicated fanbase as they navigate through the challenges of the NHL season.