PWHL, Canadian Tire reach multi-year agreement on sponsorship deal
The Professional Women’s Hockey League has struck a multi-year agreement with Canadian Tire to be the league’s first funding partner. The collaboration includes sponsorship of the PWHL’s inaugural draft on Sept. 18 in Toronto. Canadian Tire has committed to allocate a minimum of 50 per cent of its sponsorship dollars towards women’s professional sports by 2026 through its Women’s Sports Initiative. The PWHL was officially introduced on Aug. 29 with an announcement naming its six markets between Canada and the ...
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