Articles / Montreal's transit agency says too expensive to display 'Go Habs Go!' before winter

Montreal's transit agency says too expensive to display 'Go Habs Go!' before winter

S
Sportsnet
Aug 29, 2025 1:09 PM

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The Montreal Transit Agency has announced that displaying the popular phrase "Go Habs Go!" on their transit vehicles is too costly. This decision has sparked considerable disappointment among passionate Montreal Canadiens fans, who have long embraced the slogan as a rallying cry for their beloved team. With the Canadiens striving for improvement in the upcoming NHL season, fans were hopeful that a visible show of support along public transport would bolster morale.

In response to the transit authority's decision, various community members and sports enthusiasts have taken to social media to express their frustration and disbelief. The sentiment underscores the significance of the Canadiens' history and the unity the team brings to the city. As the Canadiens aim to rejuvenate their roster and compete effectively, the lack of a public display of support feels like a missed opportunity, especially with veteran players like Brendan Gallagher and young star Nick Suzuki gearing up for the season.

The refusal to proceed with the display also raises questions about the funding and priorities of public agencies in relation to sports culture. Many believe that supporting local teams through visible expressions fosters community spirit, which could in turn benefit local businesses. As the excitement around the NHL season grows, Montreal supporters remain eager for their team's success and hope for a change in the transit agency's decision before the puck drops for the new season.