NHL, NHLPA and Lega Serie A collaborate on content plan ahead of 2026 Olympics in Italy
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Daily Faceoff
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The NHL and NHL Players' Association (NHLPA) have announced a collaborative effort to promote hockey in Italy, coinciding with the 2026 Winter Olympics in Milan. This initiative focuses on elevating the profile of hockey in a country where the sport has previously struggled to gain traction. NHL commissioner Gary Bettman emphasized the importance of international collaboration, stating that hockey’s growth worldwide is vital for the league’s expansion and fan engagement.
With the collaboration, the NHL is set to implement a comprehensive content strategy, aiming to showcase player stories, highlight game action, and engage a broader audience. Part of this initiative will include featuring profiles of both NHL players and international stars who will have a significant presence in the Milan games. The league aims to attract a new generation of fans in Italy, leveraging the tournament's international platform.
Furthermore, star players like Auston Matthews and Leon Draisaitl are expected to draw attention during the Olympic games, presenting a unique opportunity for the NHL to connect with Italian hockey enthusiasts. The excitement around the Olympics could serve as a catalyst for increased interest in the sport across Europe, particularly in Italy, where the NHL is keen on expanding its footprint. The collaboration underscores the league’s commitment to not only promoting hockey in North America but also fostering its growth in international markets, ensuring that future athletes have a platform to excel and inspire.
With the collaboration, the NHL is set to implement a comprehensive content strategy, aiming to showcase player stories, highlight game action, and engage a broader audience. Part of this initiative will include featuring profiles of both NHL players and international stars who will have a significant presence in the Milan games. The league aims to attract a new generation of fans in Italy, leveraging the tournament's international platform.
Furthermore, star players like Auston Matthews and Leon Draisaitl are expected to draw attention during the Olympic games, presenting a unique opportunity for the NHL to connect with Italian hockey enthusiasts. The excitement around the Olympics could serve as a catalyst for increased interest in the sport across Europe, particularly in Italy, where the NHL is keen on expanding its footprint. The collaboration underscores the league’s commitment to not only promoting hockey in North America but also fostering its growth in international markets, ensuring that future athletes have a platform to excel and inspire.