In-Game Betting Will Help The Bottom Line For The NHL
from Steve McAllister at the Toronto Star,
Imagine being able to bet a toonie or two on Connor McDavid, the NHL’s fastest man, going quicker than 45 kilometres an hour or finding an attractive longshot bet on an opponent hitting a higher speed than the Oilers captain.
Or finding the best odds for Auston Matthews to score on a power play in the second period.
Or even going into your group chat and challenging your buddies to lay down money on whether Matthews, Mitch Marner or John Tavares will log the most ice time against the Canadiens on a Saturday night in December.
It’s coming, although not as quickly as McDavid blazing a trail from blue-line to goal-line.
The legalization of single-event sports betting across Canada this summer means hockey fans will be able to legally bet on individual games this fall after being limited to parlay wagers for decades. It also opens the door to in-game betting that leagues such as the NHL and its broadcasters are banking on to attract more interest, viewers and money.
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