Report: Barbie, Tim Hortons to release line of PWHL dolls
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Daily Faceoff
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In a groundbreaking move to boost visibility for women's hockey, Tim Hortons has collaborated with the Premier Hockey Federation (PWHL) to release a new line of collectible dolls. These dolls represent key figures in the sport, such as the legendary Hayley Wickenheiser and emerging stars like Marie-Philip Poulin, making it easier for young fans to connect with the athletes. The initiative is part of a broader strategy to expand the reach of women's hockey and engage a wider audience.
The dolls, which are available online, feature unique outfits inspired by the players' professional gear and come with accessories that reflect the spirit of competition. Fans have already begun to share their excitement on social media, showcasing how these dolls can inspire a new generation of female hockey players. By celebrating these athletes, Tim Hortons and the PWHL aim to uplift the profile of women's hockey while encouraging girls to pursue sports.
This initiative is a testament to the progress made in women's sports and represents an opportunity for brands to invest in and elevate female athletes. As the PWHL continues to grow and make strides, the support of organizations like Tim Hortons will be crucial for the future of women's hockey, fostering both talent and fan engagement to sustain the momentum in this exciting league.
The dolls, which are available online, feature unique outfits inspired by the players' professional gear and come with accessories that reflect the spirit of competition. Fans have already begun to share their excitement on social media, showcasing how these dolls can inspire a new generation of female hockey players. By celebrating these athletes, Tim Hortons and the PWHL aim to uplift the profile of women's hockey while encouraging girls to pursue sports.
This initiative is a testament to the progress made in women's sports and represents an opportunity for brands to invest in and elevate female athletes. As the PWHL continues to grow and make strides, the support of organizations like Tim Hortons will be crucial for the future of women's hockey, fostering both talent and fan engagement to sustain the momentum in this exciting league.