Articles / Sources: Austin, Texas throws its hat into NHL expansion ring as franchise fee hits $2 billion

Sources: Austin, Texas throws its hat into NHL expansion ring as franchise fee hits $2 billion

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Daily Faceoff
Jun 27, 2025 9:28 PM

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The NHL is reportedly considering expanding into Austin, Texas, with a proposed franchise fee of $2 billion. This potential expansion highlights the growing interest in hockey in non-traditional markets, and Austin's vibrant sports culture makes it an attractive option. The city’s past efforts to bring an NHL team, along with the success of the Texas Stars, the AHL affiliate of the Dallas Stars, bolster its case for an NHL franchise.

Several current and former players have voiced their support for the expansion, citing the potential fan base and the area's rapid growth. Fans in Austin are already passionate about hockey, and the presence of a major league team could further ignite that enthusiasm. The discussion around this franchise comes at a time when the NHL is exploring ways to increase its footprint in diverse markets, following the successful introductions of teams in Las Vegas and Seattle.

If the expansion moves forward, it could set the stage for competitive tensions in the Southwest, especially with established franchises like the Dallas Stars nearby. Hockey enthusiasts believe that an NHL team in Austin could cultivate local talent and enhance the league's overall presence in Texas, a state that has shown significant interest in the sport over recent years. The decision still rests with the NHL's Board of Governors, which will evaluate market research and potential revenue before making a conclusive determination.