The NHL Is Opening An Office In Zurich
K
Kuklas Korner
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The NHL is expanding its global footprint by opening an office in Zurich, Switzerland, aimed at enhancing the league's presence in Europe. This strategic move comes as the NHL looks to tap into the European market, where hockey enjoys immense popularity, especially in countries like Switzerland. The new office is expected to facilitate growth in fan engagement, assist with sponsorship opportunities, and support international events planned by the league.
Commissioner Gary Bettman indicated that this initiative will help the NHL connect with its European fan base more effectively. With an increasing number of European players making their mark in the league, including stars like Leon Draisaitl and Auston Matthews, the NHL’s focus on Europe is more relevant than ever. As the league prepares for events like the Global Series, having a local office will provide added logistical advantages.
The Zurich office is part of the NHL's broader strategy to internationalize the game, ensuring that they stay ahead in the competitive sports market. This establishment not only aims to strengthen the NHL’s business operations in Europe but also to foster connections with potential markets for growth. The announcement has been well-received, particularly among Swiss hockey fans, who are eager to see more of their favorite players and teams in action across the pond.
Commissioner Gary Bettman indicated that this initiative will help the NHL connect with its European fan base more effectively. With an increasing number of European players making their mark in the league, including stars like Leon Draisaitl and Auston Matthews, the NHL’s focus on Europe is more relevant than ever. As the league prepares for events like the Global Series, having a local office will provide added logistical advantages.
The Zurich office is part of the NHL's broader strategy to internationalize the game, ensuring that they stay ahead in the competitive sports market. This establishment not only aims to strengthen the NHL’s business operations in Europe but also to foster connections with potential markets for growth. The announcement has been well-received, particularly among Swiss hockey fans, who are eager to see more of their favorite players and teams in action across the pond.