Articles / Upper Deck Scores Exciting New Deal With USA Hockey

Upper Deck Scores Exciting New Deal With USA Hockey

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The Hockey Writers
Dec 13, 2025 6:20 PM

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Upper Deck has announced an exciting new partnership with USA Hockey, making the trading card company the official trading card partner of the organization. This collaboration aims to enhance the experience of hockey fans and players alike through an array of engaging products and programs. The deal will not only promote the USA Hockey brand but also highlight the importance of trading cards in preserving the sport's history.

Through this partnership, Upper Deck plans to create unique collectibles that feature current and former NHL stars, engraining their legacies into the fabric of hockey culture. Fans can expect a fresh wave of trading cards that celebrate memorable moments and achievements in American hockey, including notable figures like Patrick Kane and Auston Matthews.

Moreover, USA Hockey’s commitment to growing the game at all levels aligns seamlessly with Upper Deck's mission to connect fans with their favorite players through memorabilia. The collaboration is a significant step forward, especially as both organizations work together to inspire the next generation of players and fans. The merge promises both parties an exciting roadmap for engaging with a wider audience through innovative marketing and branding strategies.

Overall, this partnership signifies a bright future for hockey memorabilia, and it cultivates further enthusiasm among players and fans, making it a pivotal moment in the realm of sports collectibles.