Articles / W. Graeme Roustan Acquires True Hockey

W. Graeme Roustan Acquires True Hockey

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Hockey News
Sep 3, 2025 12:31 PM

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W. Graeme Roustan has officially acquired True Hockey, a leading brand known for its innovative hockey equipment. Roustan, who has made a name for himself in the hockey industry, plans to leverage his experience to propel True Hockey into new heights, focusing on enhancing product development and expanding market presence. This acquisition is viewed as a strategic move to strengthen True Hockey’s position in a competitive market, benefiting players at all levels by pushing the boundaries of hockey technology.

As part of his vision, Roustan aims to engage more with the hockey community, including players and coaches, to ensure True Hockey’s products meet their evolving needs. His previous successes in hockey-related businesses underscore his commitment to the sport and his understanding of what players are looking for in their gear. Fans can expect to see exciting new products in the upcoming seasons.

The acquisition signals a promising future for True Hockey, as Roustan plans to invest in advanced research and development. By harnessing the insights from professional players and enthusiasts alike, Roustan hopes to innovate and expand the product range, all while maintaining True Hockey’s commitment to quality and performance. With such leadership, True Hockey stands to make significant strides in the hockey world, catering to the needs of players aspiring to elevate their game.