Articles / Which NHL team needs a logo change?

Which NHL team needs a logo change?

D
Daily Faceoff
Jun 7, 2025 1:00 PM
The article discusses the necessity for several NHL teams to rethink their logos for various reasons, ranging from branding updates to cultural sensitivity. It highlights how logos can significantly impact a team's identity and fan engagement. Specifically, the Florida Panthers, Buffalo Sabres, and Chicago Blackhawks are pointed out as teams that may need new designs, as their current logos do not resonate well in today's market. The piece emphasizes that a logo is more than just a design; it reflects a team's history, values, and connection with its fan base. Additionally, the article suggests that a fresh logo can revitalize interest and improve merchandise sales, making it a worthwhile investment for the teams involved.